Your brand is more than a logo, it’s a story. I help outdoor and automotive companies build that story through thoughtful brand strategy, creative direction, and cohesive design. Every visual and word is crafted to reflect who you are and what you stand for, blending lifestyle authenticity with performance-driven marketing.

Includes:

• Brand Identity, tone, and visual direction.

• Campaign and content creative direction.

• Graphic design for digital, print, and packaging.

• Copywriting and product storytelling.

• Visual style guides and brand playbooks.

Authentic content connects. I create photo, video, and written content built from real overland, outdoor, and automotive experience. From trail-tested visual to digital storytelling campaigns, each piece is crafted to capture emotion and engage your community across web and social platforms.

Includes:

• Lifestyle and product photography.

• Video production and brand films.

• Content packages for social and campaigns.

• Blog and editorial storytelling.

• Creation collaborations featuring Overlandaholic’s reach and platform.

Visibility starts with a strong foundation. I design and optimize websites that merge storytelling, performance, and discoverability. From Shopify builds to full-scale SEO strategies, I ensure your digital presence drives organic growth and delivers a seamless experience from the first click to conversion.

Includes:

• Shopify and Squarespace website builds.

• Keyword research and SEO architecture.

• Metadata, alt text, internal linking, and structured data.

• Blog and content optimization for search.

• Technical troubleshooting and performance tuning.

When it’s time to scale, strategy matters. I create high-performing Google Ads and Meta Ads campaigns for outdoor, overland, and automotive brands. Every campaign is structured for precision from targeting and creative to tracking and optimization helping you reach real customers and turn awareness into measurable results.

Includes:

• Google Ads setup and optimization.

• Meta Ads creative and targeting strategy.

• Campaign structure and audience segmentation.

• Conversion tracking (GA4, pixels, events)

• Ad creative consulting and copywriting.

Great launches go beyond just a simple announcement, they create stories people want to be part of. I help outdoor, automotive, and overland brands develop launch strategies, creative assets, and authentic collaborations that resonate. Whether it’s a new product rollout or a co-branded campaign, I blend storytelling and strategy to drive connection and awareness.

Includes:

• Product launch and campaign strategy.

• Creative direction for photography and video.

• Launch asset design and copy.

• Email and landing page setup.

• Brand collaborations with Overlandaholic.

You don’t need a full advertising agency, you just need clarity. I provide strategy sessions and consulting for outdoor, automotive, and overland brands ready to refine their marketing direction. We’ll identity what’s working, what’s not, and build a roadmap that strengthens your brand.

Includes:

• Brand and marketing audits.

• SEO, ads, and content ecosystem planning.

• Creative and positioning consulting.

• Fractional marketing direction for growing brands.