Content & Creative Services for Outdoor & automotive Brands
I’m Jordan Weaver. Photographer, overlander, and marketing professional. I know this industry from the inside because I work, capture, and actually live it.
By day I manage marketing for established automotive and outdoor brands. Outside of that I run Overlandaholic, a truck and overlanding content platform with over 2 million annual impressions. I bring both sides of that experience to every brand I work with.
â–¼ Learn More â–¼There are outdoor marketing agencies or content creators that will tell you they understand this space. Some of them do. Most of them have someone on their team who went camping once and calls themselves an enthusiast.
I drive a built 2019 Tacoma. I’ve done almost every modification to my truck myself. I spend my weekends on the trails and in the woods. I have been shooting trucks and gear in the field for years. I manage marketing for a truck accessories brand full time.
When I work on your brand I’m not learning the industry on your dime. I already know how to connect with your customer because I am your customer.
Brand Partnerships & Collaborations
Overlandaholic reaches an audience of truck owners, overlanders, and outdoor enthusiasts who read before they buy and trust recommendations from people who actually use the products. I work with brands on partnerships that feel native to this space, not like advertising.
What Brand Partnerships Include
Long-form product reviews published on Overlandaholic, lifestyle and product photography delivered as brand assets, social content for Instagram/Facebook/TikTok, featured placements on the Overlandaholic blog, long-term collaborationations for brands that was consistent presence in front of this audience.
Current reach: 2+ million annual impressions. Audience: Truck owners, overlanders, and outdoor lifestyle enthusiasts actively researching and buying gear.
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Marketing & Creative Services for Outdoor & Automotive Brands
I work with a small number of brands on retainer and project work covering content, SEO, site strategy & optimization, and photography. Everything is grounded in real industry knowledge. I’m not a generalist who learned about overlanding and the outdoor lifestyle last week.
Content & SEO Retainer
Keyword-researched blog articles written, optimized, and published for your brand every month. Meta descriptions, internal linking, and a monthly search console review included. You get consistent content that actually ranks and puts your brand in front of more potential customers without having to think about it.
Photography & Creative Projects
Lifestyle and product photography shot in real outdoor environments. Graphic design and branding. The work looks like the culture because I am actually in it. Available as a standalone project or added onto a retainer engagement.
Site Strategy & Optimization
A lot of brands in this space have websites that work against them. Buried navigation, no SEO structure, layouts that don’t convert, mobile experiences that fall apart, email marketing that isn’t converting. I find what is broken and fix it within your existing platform.
This starts with a full site audit and can grow into ongoing optimization as part of a retainer engagement.
Not Sure What You Need?
If your brand has a digital marketing problem and you aren’t sure where to start, getting in touch is the right first step. I can help you get a clear picture of what your goals are and what we can prioritize before spending money on anything else.
Why It Works
I manage marketing full time for established brands in the truck and overlanding space. I built Overlandaholic from scratch and understand what it takes to grow an audience in a crowded niche. I have been shooting product and lifestyle photography professionally for years. When you hire me I bring all three of those things to your brand at once. Most agencies and freelancers can’t say that.
Let’s Talk
Whether you’re interested in a brand partnership, a content retainer, a site audit, or a creative project, send a message with some context on what you are working on. I respond to every inquiry personally.
Or email directly: jordan@overlandaholic.com
