Marketing + Creative For Outdoor & Automotive Brands

Creative and marketing for outdoor and automotive brands. Enthusiast driven, experience backed.

A man with glasses, a black cap, and a beard, smiling while sitting on a black outdoor gear box, wearing a black jacket and shorts, next to a gray banner with white text that partially reads "ROAM H... REST EAS..." against a cloudy sky.

Not an Agency: Marketer, Designer, Photographer, Strategist.

I'm Jordan Weaver. Alongside a career in marketing, I built and run Overlandaholic, an overlanding, automotive, and outdoor lifestyle content brand.

I work with outdoor and automotive brands to establish a credible brand identity through lifestyle and product photography, web design, organic SEO content, and design that actually holds together.

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Most marketing agencies understand strategy. Very few actually understand why someone would spend $300 on a fire pit or cut the front bumper of their brand new truck for a little extra ground clearance. When you work with me you're not only getting a designer, photographer, or SEO specialist. You're getting someone who can do all of that and doesn't need an explanation on your product's value to the industry.

68k
Daily Sessions Driven Through Organic Content.

$5M+
Sales growth driven by site optimizations.

4+ Years
Professional Experience in The Industry.

Person attaching a tow hook to a black metal bumper on a vehicle outdoors.

Services

  • Keyword research, topical authority planning, content audits, blog strategy, and ongoing content production. Written in a voice that fits your brand and ranks. Built around search intent, real product knowledge, not just word count.

  • Lifestyle and product photography for websites, social media, ad campaigns, and everything in between. Shot to tell your brand and products story while truly connecting with the target customer.

  • Brand identity, logos, print, packaging, social, UX, and web. Whether you need a full identity built from scratch or existing assets cleaned up and made consistent, the goal is always a brand that looks like it belongs in the space it’s selling to.

  • A focused look at where your current content, SEO, or brand positioning is leaving traffic and trust on the table. A natural starting point before any ongoing work.

  • Positioning, content strategy, growth planning, and even value proposition for new products for emerging brands figuring out how to build an audience in a crowded industry.

The Brands I Do My Best Work With

Small to mid-size brands in the automotive, overlanding, off-road, and outdoor lifestyle space who have a great product and an underdeveloped brand identity, creative assets, or organic presence. Brands who want someone who cares about the outcome, not just the deliverable. Brands who would rather work with one person who gets excited about their project rather than manage dealing with an agency that have never touched a winch.

A person wearing an orange cap and camouflage jacket is using a smartphone with a map app, standing outdoors near a body of water with trees in the background.

Let’s Work Together

I take on a small number of clients at a time. Not because I’m trying to manufacture scarcity, but because the work I do requires paying attention to your brand. If you’re interested, send me a message with who you are, what you do, and what you’re working on and I’ll get back with you.