About Overlandaholic
Overlandaholic is more than just another overlanding blog. It's a personal journal, gear guide, and creative platform built for people who crave adventures and great gear that gets them there. From truck builds and overlanding tips to honest gear reviews and cinematic storytelling, Overlandaholic brings you into the world of real adventure told through real experiences.
I didn’t build this to influence. I built it to document what I love: trucks, trails, and the pursuit of something real. This is what it looks like when content comes from the heart, not a content calendar.
What is Overlandaholic?
Overlandaholic is a content-driven personal brand focused on overlanding, truck builds, and outdoor gear you can count on. What started as a side project quickly grew into a go-to resource, personal brand, and online community for trail-tested gear reviews, build guides, and lifestyle content. Whether you're building out a Tacoma, looking for your next camp setup, or just love getting lost on purpose, welcome to the club.
Meet the Creator - Jordan Weaver
I’m Jordan Weaver, a photographer, filmmaker, writer, and marketer based in Northwest Arkansas. I’ve spent years behind the camera and under the truck, merging creativity with real-world experiences. My daily driver is a 3rd Gen Toyota Tacoma TRD Off-Road, and it's more than just a vehicle; it’s the foundation for most of what I create. With a background in marketing and passion for creating, I bring a unique perspective to the overlanding world: part gear nerd, part storyteller, and 100% obsessed with creating meaningful content that tells a story and looks good.
Turning Obsession Into Purpose
I launched Overlandaholic because I couldn’t find gear reviews and outdoor content that felt real. Too much fluff, not enough field use. I also wanted a place to share my own experience, failures, and successes, with the kind of people who appreciate it the most. This brand is built around the belief that the best stories come from getting out there and living them, not staging them for a feed. It’s a space to inspire, educate, and document the overland lifestyle with honesty and purpose. I share my passions for creating with the mission to help others enjoy these hobbies as much as I do.
How I Work With Brands
How I Work With Brands
Overlandaholic partners with outdoor, automotive, and overlanding brands to create high-quality, authentic content that performs. Whether it's a sponsored blog post, a cinematic product video, or a lifestyle shoot in the backcountry, I offer content services rooted in both creative direction and conversion-driven strategy. My years of experience as a marketing manager and creator allows me to tell product stories in ways that resonate with real users and drive real results. All partnerships are clearly disclosed, and I only work with gear I actually believe in.
FAQs
What kind of truck do you drive?
I drive a 2019 Toyota Tacoma TRD Off-Road that I’ve put a lot of work into to make it the ultimate overland and creative workspace setup for my personal needs. You can see all of my parts and build list here.
What camera do you use to make content?
For the first couple of years, I actually used a Canon T7 Rebel DSLR camera, but within the past year or so I upgraded to a Sony A7III and absolutely love it. If you want to see all of the content creation gear I use, check it out here.
Is Overlandaholic your full-time gig?
Not quite, but I’d love for it to be someday. Right now, Overlandaholic is my passion project outside of work. By day, I’m a full-time Marketing Manager for a truck accessories brand, where I handle everything from website design and SEO to graphic design and content creation/strategy. It’s a role that sharpens my creative and technical skills and much of what I do there carries over into the content I create here.