About Overlandaholic
An outdoor journal and content platform by Jordan Weaver. Blending truck builds, honest gear reviews, and stories from the road told through stories and visuals.
What is Overlandaholic
For adventurers, explorers, and outdoor enthusiasts, Overlandaholic is a personal brand created by Jordan Weaver that delivers raw, cinematic, and authentic stories from the world of overlanding, outdoor adventure, and automotive culture.
Unlike influencers who focus on hype or staged content, Overlandaholic combines professional photography, videography, and storytelling with real experiences on the trail. The brand is built on trust, rugged creativity, and a commitment to showcasing both the beauty and the challenges of adventure.
By blending cinematic visuals, honest gear insights, and immersive storytelling, Overlandaholic positions itself as an authoritative yet relatable voice that inspires audiences, builds community, and creates meaningful partnerships with industry-leading brands.
I didn’t build Overlandaholic to influence. I built it to document what I love: trucks, Adventures, and the pursuit of Creativity. My content Is Built from Real Experiences, With a touch of Storytelling.
About Jordan Weaver
I’m Jordan Weaver, a marketer, photographer, and creator based in Northwest Arkansas. I spend my free days building and testing gear for my truck and documenting my adventures. Overlandaholic started as a place to share what I love: trucks, outdoor gear, and the stories that come from using them.
I’ve always been drawn to creating, whether it’s photography, writing, shooting video, or designing. With a background in marketing and product photography, I’ve combined my passion for overlanding with my expertise in visual storytelling to create content that’s honest, practical, and, most importantly, real.
FAQs
What kind of truck do you drive?
I drive a 2019 Toyota Tacoma TRD Off-Road that I’ve put a lot of work into to make it the ultimate overland and creative workspace setup for my personal needs. You can see all of my parts and build list here.
What camera do you use to make content?
For the first couple of years, I actually used a Canon T7 Rebel DSLR camera, but within the past year or so I upgraded to a Sony A7III and absolutely love it. If you want to see all of the content creation gear I use, you can check it out here.
Is Overlandaholic your full-time gig?
Not quite, but I’d love for it to be someday. Right now, Overlandaholic is my passion project outside of work. By day, I’m a full-time Marketing Manager for a truck accessories brand, where I handle everything from website design and SEO to graphic design and content creation/strategy. It’s a role that sharpens my creative and technical skills, and much of what I do there carries over into the content I create here.